I am a member of Generation X. I consider it a crossover generation. We lived in a time B.C. (before computers) so we remember things like typewriters and hand writing letters. I can still remember the anticipation I experienced waiting for a letter to arrive from a special person. But today we are swept up in a world of texting, blogging and social networking. It’s easy and convenient to send an email or text, but there is a large segment of our population that doesn’t keep up with all the technology and still appreciates the handwritten word. That is an important thing to remember, especially when it comes to customer service. Think about it. Do you enjoy getting a card in the mail? Is it somehow different than getting an email? I know I’m always pleasantly surprised to get a card in the mail and enjoy it for reasons I can’t really explain. Maybe it is because in the instant world we live in, I appreciate someone who took the time to pick out a card, write something in it, stick on a stamp and put it in the mail. Chances are if you like it, there are many other people out there that like it. So text away, email general correspondence, but don’t underestimate the power of the hand written word. I challenge you to think of someone special in your life and send them a hand written note. It doesn’t have to be long. It doesn’t have to be fancy or poetic. Simply writing “Thank you”, “I’m sorry”, or “I love you” can be very powerful. It could bring a smile to someone’s face and make them feel better. So spread some good will and send someone a note today.